B2B Sales & Marketing for Oil & Gas Course in Paris

Winning Business When Price Is Only Part of the Deal

In oil and gas B2B markets, customers are rarely buying on price alone. Reliability of supply, contract flexibility, logistics capability, technical credibility, risk allocation, market intelligence, and long-term relationships can all determine who wins the business. Successful commercial teams need to understand both the energy market and the customer behind every transaction.

The B2B Sales & Marketing for Oil & Gas course provides a practical commercial perspective on how energy products and services are positioned, priced, marketed, negotiated, and sold. Across five focused days, you'll connect oil and gas market fundamentals with the realities of B2B sales—from supply and demand analysis and customer segmentation to pricing mechanisms, contract structures, logistics, negotiation, and commercial execution.

The programme also explores how digital channels, CRM platforms, automation, and performance analytics are changing traditional energy marketing. You'll learn how to combine relationship-driven selling with market intelligence and data to build stronger customer portfolios, improve commercial decisions, and create scalable sales strategies across domestic and international markets.

You'll learn how to:

• Understand how commercial activities connect across the oil and gas value chain.
• Interpret supply, demand, and market signals to support sales decisions.
• Segment B2B markets and position products and services for different customer groups.
• Understand pricing mechanisms, benchmarks, and deal structures used in energy transactions.
• Connect logistics, contracts, and risk management with successful commercial execution.
• Strengthen customer profiling, relationship management, and B2B negotiation.
• Use CRM, digital marketing, and automation to improve commercial performance.
• Develop meaningful sales and marketing KPIs and evaluate marketing ROI.
• Navigate compliance, due diligence, and cross-border considerations in global energy markets.

Whether you're selling petroleum products, technical services, logistics solutions, equipment, or other offerings within the energy value chain, this course will help you approach B2B markets with stronger commercial insight and a more structured sales strategy.