Online Reputation Management (ORM)
Available Date
Protecting Trust, Strengthening Visibility, and Managing Digital Reputation
Online reputation can influence customer trust, stakeholder confidence, brand perception, and commercial performance within minutes. Reviews, social media conversations, search results, and digital content all contribute to how an organisation is perceived, making reputation management a continuous strategic responsibility.
The Online Reputation Management (ORM) course provides participants with a practical framework for monitoring, protecting, and strengthening organisational reputation across digital channels. Over five days, participants learn how to assess reputational risks, manage customer reviews, respond to criticism, conduct reputation audits, interpret monitoring data, and prepare for digital crises.
The programme also explores emerging technologies, including AI and automation, helping participants build more resilient and forward-looking approaches to reputation management.
You'll Learn How To
- Explain the strategic importance of online reputation management.
- Understand how digital channels influence public perception.
- Identify major online reputational risks.
- Connect online reputation with offline brand experience.
- Use social media to strengthen credibility and visibility.
- Encourage and manage customer feedback appropriately.
- Respond professionally to positive and negative reviews.
- Apply ethical principles when managing online criticism.
- Reduce the impact of damaging or misleading content.
- Monitor reputation across multiple digital platforms.
- Conduct a structured online reputation audit.
- Interpret reputation indicators and engagement signals.
- Turn monitoring data into actionable recommendations.
- Prepare for reputation-related digital crises.
- Understand the impact of AI and automation on ORM.
- Build a long-term reputation resilience strategy.
