Design Thinking and User Experience Course in Amsterdam

From User Problems to Products People Actually Want

Great products rarely begin with features. They begin with a clear understanding of people—their needs, frustrations, behaviours, expectations, and the problems they are trying to solve. Design thinking provides a structured way to turn that understanding into ideas, prototypes, and experiences that can be tested before significant time and resources are committed.

The Design Thinking and User Experience training course provides a practical journey through human-centred innovation and UX design. Across five focused days, you'll learn how to move through the complete design thinking process—from empathising with users and defining the right problem to generating ideas, building prototypes, testing solutions, and improving the final experience.

The programme combines established design thinking frameworks with essential UX practices. You'll explore user research, customer personas, journey mapping, story mapping, wireframing, information architecture, interaction design, and usability testing. You'll also examine the relationship between User Experience (UX) and User Interface (UI), helping you understand how usability, structure, interaction, and visual design work together.

Rather than relying on assumptions about what customers want, you'll develop techniques for gathering evidence directly from users and translating those insights into better product decisions. By the end of the programme, you'll be able to approach product challenges with greater empathy, creativity, and confidence while building experiences grounded in real user needs.

What You Will learn

By the end of this Design Thinking and User Experience training course, you will be able to:

• Apply design thinking to product and business challenges.
• Use the five stages of design thinking to structure innovation.
• Compare recognised design thinking frameworks and select appropriate approaches.
• Apply UX principles to create more user-centred products and experiences.
• Conduct user research through interviews, surveys, and other discovery techniques.
• Develop meaningful customer personas based on user insights.
• Visualise customer experiences through journey mapping.
• Use story mapping to organise and prioritise product requirements.
• Develop low-, mid-, and high-fidelity prototypes.
• Incorporate user interactions and navigation into prototypes.
• Conduct usability testing and turn findings into design improvements.
• Understand how UX and UI work together to create effective digital experiences.

Whether you're developing a new product, improving an existing customer journey, managing digital projects, or making decisions about product features, this course will help you move from assumptions to evidence and from ideas to user-centred solutions.