Advanced Marketing Management Training

Sales and MarketingIn person

Course Info

Date2025-07-21

Fees 3985

Length5 days

Available Seats4

TypeIn person

Marketing is no longer just about promotion and sales—it is about creating value, building customer relationships, and driving sustainable business growth. In today’s dynamic marketplace, successful marketing managers must think strategically, leverage data-driven insights, and integrate innovative marketing models to stay ahead of the competition.

This course is designed to equip marketing professionals, business leaders, and strategists with advanced marketing management skills to develop and execute effective marketing strategies. From strategic planning and market segmentation to competitive advantage and risk management, this program provides a comprehensive framework for modern marketing success.

Through real-world case studies, hands-on exercises, and expert-led discussions, participants will learn how to craft winning marketing strategies, optimize communications, position products effectively, and gain a sustainable competitive advantage.


What You’ll Learn:


  • Develop advanced marketing strategies—learn how to design and implement high-impact marketing plans.
  • Leverage market segmentation and communication strategies—optimize targeting and brand messaging.
  • Build and sustain a competitive advantage—understand how to differentiate and dominate the market.

Content Roadmap

Understanding Marketing Management


Marketing goes beyond promotions—it is about delivering customer value and driving business success. Today, we explore the foundational concepts of marketing management.


  • What is Marketing? – Defining its purpose in modern business.
  • Key Marketing Concepts:
  • Market Orientation, Customer Value, Brand Positioning, Differentiation.
  • The Marketing Environment & Its Impact on Strategy:
  • Internal and External Factors Influencing Marketing Decisions.
  • Essential Components of a Marketing Plan:
  • Market Research, Targeting, Positioning, Strategy Implementation.
  • Steps in Creating a Marketing Strategy:
  • Aligning marketing objectives with business goals.
  • Exploring Marketing Models & Their Applications:
  • The 4Ps, 7Ps, Porter’s Five Forces, BCG Matrix, Ansoff Matrix.
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