Office 501 Clover Bay Tower, Business Bay
75 Boulevard Haussmann, 75008 Paris, France
21 Merchant Road, Level 5, #540, Park Regis Office Tower, Singapore 058267
No. 3273 Level 32, Menara Prestige, 1, Jalan Pinang, Kuala Lumpur, 50450 Kuala Lumpur, Federal Territory of Kuala Lumpur
Av del Portal de l'Àngel, 36, Ciutat Vella, 08002 Barcelona, Spain
Date2025-09-15
Fees 3985
Length5 days
Available Seats4
TypeIn person
Marketing is no longer just about promotion and sales—it is about creating value, building customer relationships, and driving sustainable business growth. In today’s dynamic marketplace, successful marketing managers must think strategically, leverage data-driven insights, and integrate innovative marketing models to stay ahead of the competition.
This course is designed to equip marketing professionals, business leaders, and strategists with advanced marketing management skills to develop and execute effective marketing strategies. From strategic planning and market segmentation to competitive advantage and risk management, this program provides a comprehensive framework for modern marketing success.
Through real-world case studies, hands-on exercises, and expert-led discussions, participants will learn how to craft winning marketing strategies, optimize communications, position products effectively, and gain a sustainable competitive advantage.
What You’ll Learn:
Understanding Marketing Management
Marketing goes beyond promotions—it is about delivering customer value and driving business success. Today, we explore the foundational concepts of marketing management.
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